Economics
Applied Brand & Product Management
When:
22 June - 26 June 2020
School:
Institution:
Luiss Guido Carli, Rome
City:
Country:
Language:
English
Credits:
4 EC
Fee:
1000 EUR
About
The course introduces students to the interdisciplinary field of Marketing Management. The course provides students with knowledge and awareness of applied brand and product management, including the evolution of tools and techniques and how to use them to maximize brand and product value.
Course leader
Prof. Marco Francesco Mazzù mmazzu@luiss.it
Target group
Bachelor's degree students
Course aim
The course focuses on different marketing themes to develop specific professional skills. This approach enables future marketing leaders to identify marketing opportunities, select proper tools and methodologies, evaluate the interaction among different approaches and efficiently take advantage of marketing to improve a company’s performance.
Fee info
Fee
1000 EUR, Fee includes: - 1 week course Fee does not include accomodation in Luiss campus
Fee
450 EUR, "Fee 2 is optional and includes: - 1 week accomodation in single room 300 for accomodation in double room
Interested?
When:
22 June - 26 June 2020
School:
Institution:
Luiss Guido Carli, Rome
Language:
English
Credits:
4 EC