Creativity and Innovativeness

About

The course includes insights on creativity tools and idea management, innovativeness and product /service development, sources of innovation and innovativeness, success and diffusion of innovations and open innovation.

Contact teaching in Turku 5 August – 16 August. The start of the course is online for pretask of inquiry into the subject theory.

Course leader

Turku University of Applied Sciences Timo Linnossuo

Target group

Undergraduate students with at least two years of bachelor’s studies completed in any field.

Course aim

The student will be able to…

- Apply creativity and innovation tools in marketing context
- Use different sources of innovation (internal and external) to detect and exploit opportunities
- Analyze and describe how innovative firms are changing business reality
- Explain the importance of product/service development and the people and factors involved in the development work.

Fee info