Economics
Digital Marketing
When:
29 June - 03 July 2020
School:
Institution:
Luiss Guido Carli, Rome
City:
Country:
Language:
English
Credits:
4 EC
Fee:
1000 EUR
About
The program introduces students to key topics in digital marketing, giving them the possibility to become familiar with key issues involved in the management of content throughout paid, owned and earned digital platforms, as well as with the key pillars of mobile marketing and social media management.
Course leader
Prof. Piermario Tedeschi ptedeschi@luiss.it
Target group
Bachelor's degree students
Course aim
Starting from an understanding of the current digital marketing landscape and digital consumer behavior, students are exposed to the digital marketing toolbox, that is, the set of tools companies might employ to interact effectively with their customers and, thereby, to reach their objectives. Then, they learn to build a digital marketing plan, in which they should – first of all – be able to define properly strategies and objectives.
Fee info
Fee
1000 EUR, Fee includes: - 1 week course Fee does not include accomodation in Luiss campus
Fee
450 EUR, "Fee 2 is optional and includes: - 1 week accomodation in single room 300 for accomodation in double room
Interested?
When:
29 June - 03 July 2020
School:
Institution:
Luiss Guido Carli, Rome
Language:
English
Credits:
4 EC